What is SEO Keyword Research? How Do I Start?

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Search Engine Optimization (SEO) is a crucial aspect of any website. A key element of SEO is keyword research. In this post, we’ll explore what SEO keyword research is and how you can get started with it.

What are keywords?

Keywords are words and phrases that users type into search engines to find information. Keywords are the foundation of SEO because they help search engines understand what your website is about. Choosing the right keywords for your website is essential to your success online.

Why do keyword research?

Keyword research helps you understand what your target audience is searching for and how they search. Keyword research can help you identify popular search terms, assess the competition, and find opportunities to rank for new keywords.

How to start keyword research

  1. Brainstorm: Start by brainstorming a list of keywords that you think are relevant to your website. Consider your industry, products, services, and target audience.
  2. Use Keyword Research Tools: Keyword research tools such as Google Keyword Planner, SEMrush, and Ahrefs can help you find new keywords and evaluate their potential. These tools provide data on search volume, competition, and related keywords.
  3. Analyze Search Intent: Analyzing search intent is the process of understanding what a user is looking for when they search for a particular keyword. This is important because it helps you identify the most relevant keywords for your website.

Example: Suppose you own a website that sells dog food. You might start by brainstorming keywords such as “dog food,” “pet food,” “healthy dog food,” and “organic dog food.” Using a keyword research tool, you might discover new keywords such as “grain-free dog food” or “raw dog food.” By analyzing search intent, you might realize that users searching for “dog food” are looking to buy dog food, while users searching for “dog food reviews” are looking for information on different brands of dog food.

Tools for keyword research

There are many keyword research tools available online. Some of the most popular tools are Google Keyword Planner, SEMrush, and Ahrefs. These tools provide valuable data on search volume, competition, and related keywords.

Tips for optimizing keywords on your website

  1. Use Keywords in Title Tags: Include your primary keywords in the title tag of your pages.
  2. Optimize Meta Descriptions: The meta description is the snippet of text that appears below the title tag in search engine results. Use your primary keyword in the meta description to improve click-through rates.
  3. Use Keywords in Headers: Use your primary keywords in the headers (H1, H2, etc.) of your pages.
  4. Use Keywords in Content: Use your primary and related keywords throughout the content of your pages. But be careful not to overuse them as it can be seen as spamming.


Keyword research is a crucial aspect of SEO. It helps you understand your target audience and create content that is relevant and valuable. By following the steps outlined above, you can get started with keyword research and improve your website’s search engine rankings.

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